Project start-up info 101

I firmly believe in having the following info ready to share whenever I call a project start-up meeting (i.e. the first meet after a project has been commissioned).

If any of it is lacking, not everyone in the project team will be as well briefed as they should expect to be and thus won’t be able to contribute to their full capacity.

Always make sure you know the answer to, and can elaborate on:

• Product
• Audience
• Message
• Goal
• Restrictions
• Timeline
• Budget

Everything else will take care of itself once this info is in play.