BBC Sport’s fantastic olympics promo by Hewlett and Albarn

Posted by Jaan on August 1st, 2008 | Add your comment

You are tasked with promoting the 2008 Summer Olympics for your network. You have two options: Either you create a standard, run of the mill promo with flags flying in the wind, athletes in slow motion and some over the top 3D graphics.

Or, if you’re BBC Sports you commission Jamie Hewlitt and Damon Albarn to create a stunning short film.