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Great site, too bad about the web shop

Posted by Jaan on August 8th, 2008

There are hardly any companies out there today that don’t know the importance of a solid, on-brand, frequently updated, easy to use site. At the same time the web is full of companies who treat their web shop or e-commerce properties as after thoughts.

Here are the six most common “oversights”.

  • Inconsistent navigation
  • Unnecessary scroll bars (page in page - yuk!)
  • Non-existent or uninformative confirmation pages
  • Broken links
  • Out of date copyright notices
  • Poor copy

Your business and brand are only as strong as your sites weakest page. If this is also where you bring in a percentage of your revenue, you can be in serious trouble: it is crucial that you don’t make your customer question the solidity of your business just as they are looking to part with their money.



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