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Side projects have massive upside

Posted by Jaan on September 16th, 2008

We’re all busy working and delivering like crazy. Drafting, coding, pitching, launching, testing, writing, planning…

This is why it’s important that once in a while we involve ourselves in side projects. Working on something that’s not part of our day-to-day business has massive upside.

Here are some of the most obvious benefits.

  • Fun
  • Raises your companies profile (blog/Twitter about it!)
  • Differentiates you from the competition
  • Inspiring
  • Can turn in to a lucrative side business

Recent examples of great side projects include Carsonified’s “Matt” (Elliott’s posts tell the story from idea to trying out Django through to a post-launch evaluation) and Clearspring’s “Save Pandora” widget.

What side projects will you start at your company?

Matt logo.
Matt from Carsonified.



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