This is not an ad

Posted by Jaan on July 2nd, 2009 | Add your comment

Lately I’ve started thinking about media that isn’t, but would make, a great ad. Here’s an example.

‘The Lost Tribes of New York City’ is not an ad for Virgin Atlantic. But what if it was? Let’s say you’re based in London. Would you remember VA the next time you’re about to buy an airline ticket to New York after seeing this fantastic short film? I think you would. You would probably also tell people about the video. You might even reference the work of Aardman Animations and their brilliant stop motion series Creature Comforts.

If this short film was a promo and ended with a Virgin Atlantic logo I would be a fan of VA even before I got on the plane, let alone bought a ticket.