Focus makes ‘mobile first’ stick

Posted by Jaan on November 23rd, 2011 | Add your comment

It took a while but more and more of us are designing for mobile first and web second (if at all). There are at least half a dozen reasons why the ‘mobile first’ mantra is finally sticking within the industry, and with clients, but there’s only one that really matters.

Focus.

And it’s because focus works for everyone involved.

On the developer side it forces a laser sharp focus on what matters in terms of functionality and UI. Smaller scope, less fiddling, zero fluff, shorter projects, more results.

On the user side benefits include getting more done faster thanks to a focus on core functionality, delivered via a clean UI. And maybe even more importantly users get to focus, to take a break from multi tasking. Focus is calm. Focus leads to accomplishment. Accomplishment is a moment of triumph in the everyday hustle and bustle.

No wonder ‘mobile first’ is winning.