A few words about myself, what I believe in, and what others have to say about me.
Plus an explanation to why I sometimes pronounce Darth's name incorrectly.

About me


My CrunchBase profile.

about_joMy name is Jaan Orvet, I specialize in Functional Creativity. I believe in leading a professional and personal life cutting out complexity, doing away with ‘extras’ and turning a blind eye to ‘feature rich’ in favor of clarity and simplicity.

This approach is at the heart of the collaborative work philosophy ‘Noded’ that Andreas Carlsson and I created and wrote about in “Noded – The untouchable business“.

Until recently I was fully independent and worked as part of a large network of professionals with our Noded network at the heart of it. In May 2010 I joined Huddle as User Experience & Design Director. My Noded network is still a huge part of my professional life as they inspire and encourage me every day of the week (hire them, they are brilliant!).

I have founded and co-founded start-ups on both sides of the Atlantic (most recently Skrivr and CodeSlam) and worked in both production and senior management positions for both agencies and product companies.

My contact info is at the bottom of the page. Say hi.

What they say

He has a knack for immediately getting to the crux of a problem and identifying the solution needed, and does it with great humility and nous.”

Martin Eriksson
Global VP of Product, Huddle

[...] Jaan Orvet, the super awesome web maniac [...].”

Gustav von Sydow
Co-Founder, Burt

His professional attitude elevates colleagues and clients alike [...].”

David Rinnan
Commercial Director, Orbitsville

Jaan is one of those people who inspires, enthuses and gets the job done. Every time.”

Jon Moss
Director, HD Live ‘09, ‘10

Seven bits about me

  • I am Swedish by birth, Estonian by heritage, part English by upbringing, and American by residency. That should explain my accent and why I sometimes pronounce ‘veggie’ as ‘weggie’ and ‘Darth Vader’ as ‘Darth Wader’.
  • I joined the web/interactive industry in 1994 by co-founding the ‘award winning’ agency KIO Interactive.
  • I believe in co-working.
  • I started blogging on March 10, 2003.
  • My official Twitter birthday was March 21, 2007.
  • I attended Stockholm University, Poppius School of Journalism, and Stanford University.
  • My last name is pronounced like that sports car, but without the ‘c’ at the beginning and
    the ‘e’ at the end.